May 20, 2014

Microsoft's New Surface Pro 3 Tablet Goes After Apple's MacBook Air

surface pro 3 and surface pro 3 pen

Surface Pro 3, despite having a large 12-inch screen with a 2160×1440 resolution, is only .36-inches thick and weighs less than two pounds. This incarnation of the Surface Pro also has a newly-designed kickstand that can be adjusted up to 150 degrees, a thinner type cover (not included; $130) that also features an improved keyboard and trackpad, and a new Surface Pen ($50) that can be clicked for commands. The Pro 3 will also come equipped with a new stylus and will be available in the following configurations:
  •     Core i3, 4GB RAM, 64GB – $799
  •     Core i5, 4GB RAM, 128GB – $999
  •     Core i5, 8GB RAM, 256GB – $1,299
  •     Core i7, 8GB RAM, 256GB – $1,549
  •     Core i7, 8GB RAM, 512GB – $1,949

The Opinion

Microsoft is really dropping the ball on the tablet world; because they have an opportunity to make their tablets much more utilitarian than an iPad by integrating with their dominant position in the living room and desktop arenas. 
  • They should be offering incentives (and well developed APIs) to PC and Xbox game developers to use windows powered tablets as auxiliary game controllers. 
  • They should be establishing the data pipeline to let desktop machines and the Xbox take some of the processor load off the tablet (over WiFi) to extend battery life. 
  • They should be positioning the tablet (and windows phones) as portable terminals into the spheres where they have established dominance; but by and large they aren't running that play as well as they should be.

*Product intro brought to you by Unscrambled blog. The Opinion was brought to you by an anonymous reader. Video courtesy of Microsoft.

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