It's Official - Apple Confirms Purchase of Beats by Dr. Dre for $3 Billion

Dr. Dre, Tim Cook and Jimmy Iovine.

Apple has confirmed that it will purchase Beats Electronics for $3 billion (US). The sale ranks as the largest that Apple has ever made and will see it take ownership of an enormously successful and profitable line of consumer headphones as well as a burgeoning subscription music service. Beats co-founders Jimmy Iovine and Dr. Dre will also join Apple as part of the acquisition, which it will pay for with $2.6 billion in cash and $400 million in stock. Dre and Iovine will work with Apple's executive team in future music and entertainment projects.

The Opinion

"Apple is all about image. Beats is all about image. People who buy Beats are all about image. From a business standpoint, it makes perfect sense for Apple to do this, even if the product they’re buying doesn't make any sense for a consumer to own compared to similar products from competitors."

"First billionaire in hip-hop." -Dr. Dre

Chris Welch contributed to this report. The Opinion by comeonguyz 

Microsoft's New Surface Pro 3 Tablet Goes After Apple's MacBook Air

Surface Pro 3, despite having a large 12-inch screen with a 2160×1440 resolution, is only .36-inches thick and weighs less than two pounds. This incarnation of the Surface Pro also has a newly-designed kickstand that can be adjusted up to 150 degrees, a thinner type cover (not included; $130) that also features an improved keyboard and trackpad, and a new Surface Pen ($50) that can be clicked for commands. The Pro 3 will also come equipped with a new stylus and will be available in the following configurations:

•     Core i3, 4GB RAM, 64GB – $799
•     Core i5, 4GB RAM, 128GB – $999
•     Core i5, 8GB RAM, 256GB – $1,299
•     Core i7, 8GB RAM, 256GB – $1,549
•     Core i7, 8GB RAM, 512GB – $1,949

The Opinion

Microsoft is really dropping the ball on the tablet world; because they have an opportunity to make their tablets much more utilitarian than an iPad by integrating with their dominant position in the living room and desktop arenas. 

• They should be offering incentives (and well developed APIs) to PC and Xbox game developers to use windows powered tablets as auxiliary game controllers. 
• They should be establishing the data pipeline to let desktop machines and the Xbox take some of the processor load off the tablet (over WiFi) to extend battery life. 
• They should be positioning the tablet (and windows phones) as portable terminals into the spheres where they have established dominance; but by and large they aren't running that play as well as they should be.

*Product intro brought to you by Unscrambled blog. The Opinion was brought to you by an anonymous reader. Video courtesy of Microsoft.

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C4127X

C4127X (27X)

C4157X

Specifications

• Type  - New Compatible
• Shelf life - 2 Years
• Color - Black
• Page Yield (5% coverage) - 10,000 Pages†
• Weight - 4 lbs
• Warranty - 1 year or 10,000 pages
• Storage Temp -4°F to 104°F‡

†Page Yield

This toner has been tested to print 10,000 pages before running out of ink. Actual yield will vary depending upon the amount of content on the page(s) being printed.

‡Storage Temp

The desired temperature range for the safe storage of this toner.

Beats by Apple - Why Is Google Not Buying Beats by Dr. Dre?

Opinion

"Google doesn't need this. Beats is primarily for those who want the “cool, fashionable, and stylish” brand name. Google is not really any of those things to the public other than processing and projecting data. That’s where Apple fits in with Beats with both of their overpriced products." -A.Adam

News
Apple is negotiating the purchase of Beats by Dr. Dre for $3.2 billion, according to a report from The Financial Times. The deal would include streaming Beats Music subscription service (which competes with iTunes), as well as the part of the company that produces headphones and speakers.

photo courtesy of engadget